A new photographic style and visual expression for the Absolut brand, implemented in a global launch campaign for the Absolut bottle redesign. Both lifestyle and product in-situ images were created. The images were intended for global use across social media, online, out-of-home, retail, print, and more. Total number of assets delivered to markets: 2,500.
Creative Director: Mitte Blomqvist
Art Directors: Elise Björner & Erik Bielke
