Devlin Bespoke is a sophisticated British tailoring startup based in London. Its services include tailoring, couture and knitwear for men and women. The company, with extensive experience from Savile Row, values traditional tailoring, but prizes more modern values such as a commitment to fair trade, slow fashion and fair working conditions. Unlike many traditional tailors, Devlin Bespoke brings a contemporary sensibility to its brand. The logo for Devlin Bespoke illustrates four pied-de-poule from the well-known and broadly used houndstooth textile pattern. The pattern has its origins in Great Britain, as does its founder. To symbolise that Devlin Bespoke stands with one foot in its traditional heritage and one in the future, an abstraction of this classic pattern carries the essence of the brand.