InMo offers evidence-based, personalised training and care. With the individual’s needs and well-being at the centre, the visual identity is grounded in soft values such as safety, care, and attentiveness.

 The design concept “Movement for Life” is based on the insight that healthy and sustainable movement lies at the core of InMo’s work. Positioned at the intersection of fitness, wellness and healthcare, the identity is shaped by an organic visual language, where rounded forms draw inspiration from the body’s natural – often circular – movement patterns, reinforcing the human dimension of care and training. The graphic system creates a flexible pattern in constant motion, giving visual form to the core idea of the identity. 

Some imagery shown is for illustrative purposes only.