Livi’s Sexual Health Campaign. Livi is Kry’s brand name on the French market.

Creative Lead, concept, visual concept, design: Elise Björner
Creative Lead, concept and copywriting: Richard Hallberg
Copywriting: Laurence Badate

Brief/
Create a campaign for a young target group to inform them that now there is testing and treatment for STDs through the Livi app.

Idea/
Since young adults are more interested in information about sex than STDs, we used intimate images of people with a headline that seems to be related to sex, although it’s actually about Livi’s STD service. The icon is the same as in Livi’s app. The campaign was a success. (Selected items from the campaign are below. English translation provided for informational purposes.)

For the bigger main part of the campaign we used the headline “It’s over in minutes”.

To get access to primary health care usually takes time. And since we are accessible and quick, this was important to communicate.