Self-initiated portfolio project. Concept and design by me.
Problem/
Uniqlo states that they are a brand for everyone, with the risk that everyone means no one special.
Insight/
Social media has influenced everyone to think of themselves as individual brands.
Solution/
U Collection by Uniqlo – a unique collection where each item is created on an individual.
Through a few simple steps you set up a U-profile account. The process of selecting your individual preferences starts generating U-points.
This is a completed and active U-profile account page. Here you continue collecting U-points through the different activities.
A portrait of each of the winners will be taken at a photo shoot to create a new U-symbol, which together with their fashion item will be used for campaign material. The winners can choose whether they want to model their own fashion item and, if not, they have the possibility to influence what type of model they would like to represent them. U Collection launched after a fashion show.